Travis Scott is not just a musical sensation, he’s also a cultural icon who has made a significant impact on the fashion world. His merchandise drops are as eagerly anticipated as his music releases, with fans and collectors constantly on the lookout for the latest designs. Whether it’s through collaborations with global brands or limited-edition tour merch, Scott has managed to blend streetwear, music, and pop culture in ways that resonate with millions. Over the years, some of his merch drops have become highly coveted, selling out within minutes and commanding high resale values. In this article, we’ll take a look at the top 10 Travis Scott merch drops every fan should know about, from his earliest releases to the most iconic collaborations that have left a lasting mark on fashion.
Astroworld Tour Merch
One of Travis Scott’s most memorable merch drops came during his 2018 Astroworld tour. This drop was more than just a collection of concert tees—it was a full range of apparel that reflected the bold and psychedelic imagery of the Astroworld album. The “Wish You Were Here” hoodie became an instant fan favorite, with its vibrant design and carnival-inspired graphics. The merch captured the wild, imaginative theme of the album and the tour, making it a must-have for fans. Featuring tees, hoodies, hats, and accessories, the Astroworld collection quickly became iconic and is still sought after by collectors today. The designs combined a sense of nostalgia with modern streetwear aesthetics, representing the fantastical world Scott created with his music.
Nike Air Force 1 “Cactus Jack”
In 2019, Travis Scott’s collaboration with Nike for the Air Force 1 “Cactus Jack” was a massive success. The sneaker featured a patchwork design with earthy tones, mixed materials, and removable Velcro swooshes, giving fans a unique, customizable option. This drop was highly anticipated and quickly became a coveted item among sneakerheads. The shoes not only represented Scott’s rebellious and creative spirit but also his deep roots in street culture. With details like canvas, suede, and corduroy textures, the Air Force 1 “Cactus Jack” showcased Scott’s ability to take a classic sneaker and infuse it with his personal style. Limited in quantity and highly desired, this drop remains one of the most popular items in Scott’s collaboration history with Nike.
McDonald’s x Travis Scott Merch
In 2020, Travis Scott made headlines by partnering with McDonald’s for a collaboration that extended far beyond fast food. The Cactus Jack Meal was accompanied by a limited-edition merch collection that sold out almost instantly. The collection included T-shirts, hoodies, and even quirky items like a McNugget-shaped body pillow. The designs cleverly combined McDonald’s iconic branding with Scott’s Cactus Jack imagery, resulting in pieces that were fun, playful, and instantly recognizable. Fans were quick to grab these unique items, making the McDonald’s x Travis Scott merch drop one of the most talked-about collaborations of the year. This partnership marked the first time in nearly 30 years that McDonald’s had collaborated with a celebrity for a signature meal, showing just how influential Scott had become in both the music and fashion worlds.
Jordan 1 Retro High OG Travis Scott
Another massive hit from Travis Scott’s partnership with Nike was the release of the Jordan 1 Retro High OG Travis Scott in 2019. This sneaker stood out for its unique backward swoosh logo and earthy color palette, which made it an instant favorite among sneaker enthusiasts. The high-quality materials and attention to detail, from the premium leather to the hidden stash pocket in the ankle, made this shoe one of the most innovative takes on the classic Jordan 1. Limited in quantity, the Jordan 1 Travis Scott became a grail for sneaker collectors and fans alike, with resale prices skyrocketing almost immediately after the drop. This release solidified Scott’s reputation as not only a trendsetter in music but also in sneaker culture.
Fortnite x Travis Scott Merch
In 2020, Travis Scott took his cultural influence to the digital realm by partnering with Fortnite for the groundbreaking Astronomical virtual concert. To complement this massive in-game event, Scott released a merch collection that fused Fortnite’s signature visuals with his Cactus Jack branding. The collection featured T-shirts, hoodies, and accessories with space-inspired graphics and references to the virtual concert. This collaboration marked a new chapter in artist merch, bridging the gap between music, fashion, and gaming. The Fortnite x Travis Scott merch was hugely successful, with fans eager to own a piece of this unique crossover event. The virtual concert itself broke records, and the merch quickly sold out, making it a memorable moment for both gaming and music culture.
Travis Scott x Reese’s Puffs Cereal Box
One of Travis Scott’s most unexpected but highly popular merch drops was his collaboration with Reese’s Puffs in 2019. The limited-edition cereal box featured a bold, striking design with Scott’s Cactus Jack logo, turning a simple grocery store item into a collectible piece of pop culture. Fans rushed to purchase the special edition boxes, and many even displayed them as part of their Travis Scott collection. Along with the cereal, Scott released a range of related merch, including cereal bowls and spoons. The Reese’s Puffs collaboration showed Scott’s ability to take everyday items and turn them into sought-after collectibles, further expanding his reach beyond traditional fashion.
Cactus Jack Jordan 6
Following the success of his Jordan 1 collaboration, Travis Scott released the Cactus Jack Jordan 6 in 2019. This shoe featured a military-inspired design with olive green suede, bright red accents, and a glow-in-the-dark sole. One of the standout features was the small utility pouch on the side of the shoe, adding a functional yet stylish touch. Like his previous sneaker drops, the Cactus Jack Jordan 6 was a huge hit, selling out almost immediately and becoming one of the most coveted shoes of the year. The unique design and limited availability made this drop a must-have for sneaker collectors and Travis Scott fans.
Astroworld Festival Merch
In addition to his tour merch, Travis Scott has also released exclusive items for his Astroworld Festival, an annual music festival held in his hometown of Houston. These limited-edition pieces include graphic tees, hoodies, and accessories featuring bold designs that capture the chaotic, energetic atmosphere of the festival. Fans who attend the festival are eager to grab these exclusive items, which often sell out quickly and become valuable collector’s pieces. The Astroworld Festival merch is a celebration of both Scott’s music and his connection to his hometown, making it a meaningful drop for fans.
Travis Scott x PlayStation Merch
In 2020, Travis Scott collaborated with Sony PlayStation to celebrate the launch of the PlayStation 5. The merch drop included T-shirts, hoodies, and accessories featuring PlayStation’s iconic logo alongside Scott’s Cactus Jack branding. The limited-edition collection quickly became a hit among both gamers and fashion enthusiasts, further blurring the lines between music, gaming, and streetwear. The PlayStation x Travis Scott collaboration marked another successful crossover event for Scott, demonstrating his ability to appeal to diverse audiences across multiple industries.
Cactus Jack Dior Collection
One of Travis Scott’s most high-profile and luxurious collaborations came in 2021 with Dior. The Cactus Jack Dior collection was the first time a musician had partnered with the prestigious French fashion house to design a full men’s collection. The designs blended high fashion with streetwear, including leather jackets, silk shirts, and accessories that reflected both Dior’s elegance and Scott’s edgy style. The Cactus Jack Dior collection was a major moment in fashion, proving that Scott had successfully bridged the gap between street culture and luxury. This collaboration further solidified his status as a global fashion icon, and the pieces quickly sold out, becoming highly desirable among fans and fashion collectors alike.
The Legacy of Travis Scott’s Merch Drops
Travis Scott’s merch drops have consistently pushed the boundaries of artist branding, blending music, fashion, and pop culture into one cohesive experience. From his iconic sneaker collaborations to unexpected partnerships with brands like McDonald’s and Reese’s Puffs, Scott has redefined what artist merch can be. Each drop offers fans a chance to connect with his creative vision in new and exciting ways, making his merch not just clothing but a part of the larger cultural conversation. As Travis Scott continues to innovate and collaborate with new brands, fans can look forward to even more groundbreaking drops that will undoubtedly shape the future of music and fashion.
